NYT: “Gilt for Restaurants Comes to New York”

June 6, 2010 at 8:18 PM (Happenings) (, )

On May 26th (I know, old news, but I’ve been busy), The New York Times Bits Blog posted about a pretty nifty new business venture: VillageVines, a dining site that allows foodies to take advantage off off-peak dining times to enjoy fine cuisine at a discounted rate.

Following the suit of sites that allow members to purchase overstocked luxury products and services through private limited-time sales (a la Gilt Groupe, for instance), VillageVines extends a similar offer to its members.  Beginning in New York, subscribers receive invitations to make reservations at high-end restaurants, usually between Sunday and Thursday.  After securing the reservation with a $10 deposit, the party receives a hefty discount – typically 30% – on the entire tab as a reward for booking a meal during the week.

Hello, win-win.  Not only do foodies have yet another means of justifying dining out, but the restaurants have a better chance of  filling tables.  The hospitality industry is far more time-sensitive than retail.  If a department store doesn’t sell a pair of shoes on Monday, it can still profit by selling that pair on Tuesday.  If a restaurant doesn’t book a table at 7.00 P.M. on Monday, it can’t make up for it at 8.30 P.M. on Monday, never mind at 7.00 P.M. on Tuesday.  As a result, restaurants need to do everything they can to keep their tables full all night, every night.  VillageVines, assuming it takes off (which I’m sure it will), will be an excellent asset to the industry.

. . . Now if only it was to add some of our delicious Boston restaurants.

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1 Comment

  1. Follow-up: Savored (Formerly Known as VillageVines) Now in Boston! « bmfalc: Beyond 140 said,

    […] June 2010 (I know, it seems like forever ago), I blogged about a company that I described as “Gilt for Restaurants,” at the time known as VillageVines, closing with the hope that the New York start-up would […]

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