Monitoring Facebook Relationship Statuses: Update

February 28, 2011 at 3:21 AM (Musings) (, , , )

Good news: Facebook Breakup Notifier has been shut down!  Bad news: a creepier one has taken its place.

WaitingRoom is even more straightforward than the Breakup Notifier: select your crush who is, again, sadly spoken for. WaitingRoom sends that person a note saying he or she has an admirer . . . you know, in case that person was having second thoughts about the current relationship and just needed encouragement.  In the event that said crush ends things, 48 hours later, he or she will find out the identity of the admirer(s).  Oh, and the crush doesn’t need the app to receive the notifications.

Again: gross!  As one of my friends had responded to Breakup Notifier, “If you want to creep, you have to work at it.”  This is subtle home-wrecking, and generally unsettling.  Even if you were into this, suppose you get your WaitingRoom note that someone thinks you’re awesome.  You go ahead and cut the cord, expecting it to be that smoking hot guy/gal you met at your friend’s party, only to find that it’s that creepy individual who always manages to find you at networking events.  Serves you right . . . ?


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The Creepiest Facebook App Yet: “Monitoring” Relationship Statuses

February 21, 2011 at 8:54 PM (Musings) (, , , )

Yup.  Those of you with crushes coupled with stalker-like tendencies can rejoice: you can now be notified via Email as soon as someone’s relationship status changes on Facebook.  Aptly named Facebook Breakup Notifier, the app is pretty straightforward: log-in, select your friend(s) who are tragically spoken for, and wait for that glorious little notification Email that gives you the go-ahead to move in for the kill.

Facebook stalking to the latest extreme!

Yikes.  This is one of many reasons why I’m glad I don’t share my relationship status on Facebook.  I don’t even know where to begin on this one.  It’s an unsettling reminder that thanks to social media, information barriers are gradually melting away.  As a result, in my humble opinion, so are human courtesies.  We spend so much time tethered to our screens that we often forget to socialise in real life.  You know, with the people sitting next to you at the bar.  Communication has largely slipped into an “at my convenience” mentality.  We send a text message rather than making a phone call. We check a Twitter or Facebook feed to see what a friend has been up to, rather than asking.  And now we can even monitor relationship statuses of people who we might want to target for the next romantic venture.

If you care that much about someone, wouldn’t you find out soon enough if he or she is available because you talk to them, oh, I don’t know, regularly?  I would imagine that a breakup would surface in conversation fairly quickly.  Oh wait, you don’t talk to this person regularly?  How do you know you’re interested in the first place?  The extent to which technology manages to delude us continues to baffle me.

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Name Change: “Musings” Is Now “bmfalc: Beyond 140”

February 13, 2011 at 2:06 AM (Happenings) ()

Hey kids,

Starting the incredibly gradual transition to  Part of that transition includes a change in name for the blog, which used to be known as “And Here We Have My Musings” (or perhaps in your minds, “Brittany’s Blog”).  Say hello to “bmfalc: Beyond 140.”  The hope is to focus a bit more on social media, PR and other profession-related material – flavoured with all that other stuff I yammer on about.

Other things to look out for include new categories and eventually a new layout.  I’ll keep you all posted.

Cheers! Brittany

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Starbucks Vs. Dunkin’ Donuts: Yes or No?

February 12, 2011 at 8:21 PM (Musings) (, , )

You’re right: it doesn’t really seem like a “yes or no” situation.  Hear me out, though.  When I worked at Starbucks, every now and then we’d have district-wide meetings to discuss seasonal changes, company updates and the 200th or so reminder that we were not competing with Dunkin’ Donuts. Starbucks vs. Dunkin' Donuts showdown. Who wins? This is always something that has baffled me to a degree: for instance, in spring 2008, the company launched Pike Place Roast (after we were reminded that Dunks was not a competitor).  My first thought?  “This is the closest thing we have to Dunkin’ Donuts.”

Over time, I’ve come to the conclusion that while Starbucks may have claimed that it wasn’t competing with Dunky D, it ultimately comes to how it’s perceived by the consumers.  And for the most part, consumers place the two brands in competition with one another.  Although, now I think I also see where the ‘Bucks is coming from. The two brands are so distinctly different when it comes to coffee: a Starbucks drinker thinks Dunks is too weak, and a Dunkin’ Donuts drinker considers the ‘Bucks too strong.  Sure, Starbucks is pricier, but I’ll cough up the cash for my iced coffee given the option between the two because I just prefer a stronger coffee.

Now, that all said, I don’t know what’s going on behind the corporate doors of the mighty Dunkin’ Donuts.  Given their latest branding campaign in Mass., I would guess that they’re pitting themselves against Starbucks, but given that I never worked there, I wouldn’t know.

Dunkin' Donuts Celtics cup!?

What do you think?  Is Dunkin’ Donuts turning up the heat on Starbucks?  If so, what are they accomplishing by appearing as the Starbucks doppelganger?

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