Facebook: Social Wal-Mart?

March 24, 2011 at 2:00 AM (Happenings, Musings) (, )

Last week I had the privilege of writing up my first post for my agency’s blog, RaceTalk, entitled “Facebook: Social Copycat Extraordinaire?”  In it, I discussed how Facebook has gone ahead and tried to not only emulate, but own the best of every facet of the internet out there: video-sharing (YouTube), a free marketplace (Craigslist), a real-time news feed with the ability to tag friends (Twitter), check-ins (Foursquare), and most recently – at the time – deals (Groupon).

Are we counting down until we get Facebook credit gift cards like these in our birthday cards from Mom?For now, at least, the latest addition to the Facebook family is Facebook Payments.  As the company stated, “As is common in many company structures, we have established a subsidiary called Facebook Payments Inc. that helps handle payments to developers related to our Facebook Credits program.”  Even the title of the source article, “Watch Out PayPal, Facebook Is Getting Serious About Payments,” plays into my little conspiracy theory quite nicely.

Think about it: who else do you know tries to offer everything, and as a result, is somewhat frighteningly overwhelming?  That’s right: Wal-Mart!  What are your thoughts on the constantly growing Facebokolis?  Can it support its expanding palate of offerings indefinitely, and if so, can it beat all its original sources of inspiration?

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