Reblog: March 6, 2012: #AskVan! Meet Todd Van Hoosear

March 5, 2012 at 1:42 PM (Happenings) (, , , , )

This post originally appeared on RaceTalk.

Almost a year ago, we hosted our first RaceTalk tweet-sourced interview with local Twitter legend @BostonTweet. The premise was simple: we asked him a few questions, then we asked him some of yours using the hashtag #AskBostonTweet. The results were definitely interesting (and perhaps a little amusing), to say the least. Now, we’re finally bringing it back: give it up for Todd Van Hoosear (@vanhoosear)!

In addition to loving underwater basket-weaving and moonlight walks on the beach (I don’t actually know if either of those are true), Todd wears several hats: Fresh Ground Principal; Society for New Communications Research Fellow; #BUNewMedia Adjunct Professor (Terrier pride!); Social Media Club Boston Founder (@SMCBoston); Launch Camp Organizer; Publicity Club of New England VP Social Media; TEDxSomerville Planner. And no, he doesn’t sleep, as far as I know.

Given his background, if I didn’t know any better, Todd knows a thing or two about social media, so of course I’ll be asking a couple questions about that. I will also be asking him about is favorite flavor of beef jerky. I will leave the rest up to you. Between now and Tuesday, March 6, tweet questions for Todd using the hashtag #AskVan – we like to keep it simple here – and at around 8:00 p.m. that day, we’re going to ask him as many of those questions as possible in front of a live studio audience. I mean his New Media & PR class at Boston University.

Got a question for @vanhoosear? Tweet using #AskVan between now and Tuesday night!

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Reblog: Honor Your Civic Duty and Vote… for SXSW ’12

August 31, 2011 at 2:29 PM (Events, work) (, , , , , , , , , , , , )

I originally published this on my agency’s blog, RaceTalk. It’s a great event though and I have a few clients with hats in the ring, so I’m re-blogging it here. Voting closes in a couple days, so get crackin’!

It’s that time of year, again: where the SXSW Interactive 2012 PanelPicker is open for public voting! For those of you who are already versed in the innovative, educational treasure trove that is SXSW, I don’t think I need to expound any further. For the rest of you, read on:

“The 19th annual SXSW® Interactive Festival challenges you to envision the future of innovative technology. Featuring five days of compelling presentations from the brightest minds in emerging media and scores of exciting networking events hosted by industry leaders, SXSW Interactive offers an unbeatable line up of special programs showcasing the best new websites, digital projects, wireless applications, video games and startup ideas the community has to offer. From hands-on training to big-picture analysis, SXSW Interactive has become the place to preview of what is unfolding in the world of creative technology.” – SXSWi’s “About” page

One of the really cool parts about SXSW (you know, aside from all that exposure to cutting edge media and tech mentioned above) is the crowd-sourced component of the event’s sessions via the site’s PanelPicker. Last week, public voting opened for over 3600 very strong speaking proposals. Public voting will factor into the selection of a privileged 500 or so for the show itself. That’s right: YOU have a say in who makes it to the agenda. What better incentive to attend is there? Voting ends 11:59 p.m. CDT on Friday, September 2, so hurry up and add your two cents.

Of note, your friends at Racepoint Group and Digital Influence Group have thrown a couple hats into the ring. Check out the sessions below and if you like them, feel free to vote (and encourage your friends to do so, too).

Global Connection: Smartphones Need Green Servers
Speaker(s) from: ARM
http://panelpicker.sxsw.com/ideas/view/8691

Drugs, Milk & Money: Social & Regulated Industries
Speaker(s) from: Digital Influence Group
http://panelpicker.sxsw.com/ideas/view/9741

Facilitating Communication Between Devices
Speaker(s) from: Marvell
http://panelpicker.sxsw.com/ideas/view/10251

Brands, Social Intelligence, Consumer Revolution
Speaker(s) from: Networked Insights
http://panelpicker.sxsw.com/ideas/view/9598

2000 “Likes” Won’t Save Your Job: Real Social ROI
Speaker(s) from: Networked Insights
http://panelpicker.sxsw.com/ideas/view/10548

Are you ready for Semantic Analysis?
Speaker(s) from: Networked Insights
http://panelpicker.sxsw.com/ideas/view/10537

Brands with Benefits: Hooking up With Good Deals
Speaker(s) from: Aegis Media, BuyWithMe, Clovr Media, Modiv Media
http://panelpicker.sxsw.com/ideas/view/11314

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Now’s Your Chance to #AskBostonTweet

April 4, 2011 at 7:51 AM (Happenings) (, , , , , , )

I recently started writing for my agency‘s blog, RaceTalk. Following my first post not too long ago, I eagerly sent my mother a link to show her that yes, my college degree wasn’t going to waste. She Emailed me a short while later to say that she learned a lot from my post, and oh, by the way, she found a typo.

Thanks, Mom!

I haven’t been discouraged from contributing to RaceTalk, though. Rather, I figured I’d just work around my flawed typographical skills, and switch to a new media platform: video. Onto the meat of this post.

Many of you who read my blog are active on Twitter, or are at least familiar with it. Either way, there’s a good chance you’ve heard of Tom O’Keefe, or more likely his Twitter persona, @BostonTweet.

BostonTweet was created […] as a way to create awareness for local business in a down economy.Got questions for @BostonTweet? Tweet 'em to #AskBostonTweet! Tom developed BostonTweet in November 2008 when the financial markets were at a precipitous decline and his two former startups had become worthless after the crash. Fearing that Boston would become a 1929 ghost town, O’Keefe created BostonTweet to make sure everyone knew that our favorite restaurants and bars were still open and needed our business for survival. Needing a very economical platform to promote local business, Twitter was hands down the best application to talk about everything Boston.
— Gotta love “About” pages, right?

Anyhoo, over the last couple of years, @BostonTweet has developed into somewhat of a hyper-local Twitterlebrity, with almost 30,000 folks following him on Twitter for updates on Boston goings-on, including special events, Boston city-living, food and drink deals, burritos, and his whereabouts. While we have oodles of social media gurus telling us how businesses can benefit from social media, we’ve got a guy in Boston who is demonstrating it before our very eyes.

Now, if you’re at all like me, you may have a couple of questions for this guy: how was the idea of @BostonTweet conceived (why not Facebook, or a blog or forum), and what made it take off the way it did? Can a man truly live on burritos and beer alone? What’s next for social media-fueled citizen journalism? And seriously, what’s with the burritos?

I have wonderful news for you: the man, myth and legend behind BostonTweet has agreed to a video interview (see, there was a point to the beginning of this post) on Thursday evening, April 7. Between now and then, tweet your questions for BostonTweet using the hashtag #AskBostonTweet. We’ll pick out a few gems to answer on Thursday evening, then post his answers to your questions – and a couple of mine – on Friday, April 8. Start tweeting!

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